Friday, 7 October 2011

Tata launches Aria 4x2 at Rs. 11.61 lakh

Tata Motors, the country's third largest passenger vehicle maker have recently launched the 4×2 variant of the Tata Aria in New Delhi. This 4x2 version of popular premium crossover is available in the three variants like Pure, Pleasure and Prestige. The base variant of the car Pure, is priced at Rs. 11.61 while Pleasure and Prestige have price tag of Rs. 12.61 lakh and 14.26 lakh respectively. After comparing price of the both variants of the car (4x4 and 4x2) the 4x2 version is almost Rs. 66,000 cheaper than 4x4 version.

The base variant-Pure of Tata Aria 4x2 is almost 1.7 lakh cheaper than the base model of Tata Aria 4x4. The car is available for the customers and displayed at all the Tata showrooms across the country. The company has displayed this 4x2 version of the car at in 85 cities through 150 Showrooms in phase 1.

Tata Motors has seen a a down fall of 6 per cent in passenger vehicles with a sales of 17,192 units in July, this as against 27,865 units in the same month last year. It's cheapest car Tata Nano's sales was only 3,260 units in the month of July this eyar, down 64 per cent. So now push the sales mark againt the company new car models in the country. While Tata is mulling over to launch the Tata Nano assembly plant in ASEAN region and Latin America.

The company hopes that the all new 4x2 version of Tata Aria would achieve tremendous response to the Indian customers. And the car is giving tough competition to Skoda Yeti, Toyota ,Mahindra Scorpio, Mahindra Xylo and upcoming Maruti Ertiga. With it, the car giving tough competition to upcoming Mahindra XUV 500 and Force One SUV.

Tata Aria 4×2 price range:

Aria 4×2 Pure – Rs. 11.61 Lakh

Aria 4×2 Pleasure – 12.61 Lakh

Aria 4×2 prestige – 14.26 Lakh

One the other hand, some of new car models have also been launched in the Indian auto market such as New Audi A6, New Volkswagen Jetta, Force One, Nissan Sunny, New Maruti Swift, BMW X3, New Honda Jazz, Mahindra XUV 500, Renault

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