Wednesday 30 November 2011

Toyota working upon SUV priced between INR 10-12 Lakhs!

Japan based Toyota Motors, one of the largest automobile manufacturers in the world, seems to capture Indian automotive sector in full circle, as the company is designing a new Sports Utility Vehicle (SUV) in the country. The exciting fact about the new vehicle is that it will be a compact SUV that will fall in the price bracket of INR 10 Lakhs to 12 Lakhs, as reported by a reliable source.

Toyota Motors is one of those companies that have scaled immense growth in recent years, as the firm has so much of variety to offer in every segment from luxury sedans Corolla Altis and Camry to premium SUV like Fortuner along with Multi Purpose Vehicle (MPV) Innova followed by the current trend of Etios range that consists of sedan and Liva hatchback; the reasonably priced vehicles with the trusted emblem of Toyota. Now, with the SUV coming in with this price range, it is sure to send shivers in the utility segment.

The mini SUV that’s under development will be based on the tweaked platform of Etios and will be proficient enough to provide threat to home based utility champs like Mahindra XUV500, Mahindra Scorpio, Tata Aria and Force One together with soon to be launched Tata Safari Merlin.

In the recent years the SUV segment has posed a remarkable increase in terms of demand as well as sales. Even the market leader Maruti Suzuki is not unaffected by this, as the firm is all set to display its compressed SUV at the 2012 Indian Auto Expo.

As per Society of Indian Automobile Manufacturers (SIAM) the SUV segment awaits a two times growth in couple of years. The SUV segment that falls between INR 10-12 Lakhs in particular is dominated by Tata and Mahindra in the country since long, now the other automakers also find it beneficial, states SIAM.

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